You see, your author USP is essentially the elevator pitch for your entire brand. It’s can be overwhelming, for sure, but here’s how to simplify your approach.
We already talked about what you should STOP doing in an author newsletter. Now let’s focus on what authors can do to meet their marketing goals. When it comes to an author newsletter, there are many ways to approach it. Some authors usethe newsletter to share fun and interesting research that’s going into their books….