We recently talked about genres vs. tropes, and how understanding them is crucial to marketing your novel and finding your target audience. We also talked about the fact that each genre contains a wealth of subgenres, which help you narrow down your readership and marketing strategy even better. However, there’s one more thing you have…
Category: Marketing
Genres vs. Tropes: Getting your novel to the right readers
How do you find your books’ target audience or even the right shelf? The first, simplest step: understand genres vs. tropes, and how they apply to your novel.
YouTube for Authors: What to post and why it’s successful
YouTube for authors has changed the game when it comes to promoting your books and brand. Here are a few ways authors are using the platform successfully.
Books at Farmers’ Markets: How to sell local successfully
One often untapped resource is the power of selling books at farmers’ markets. These friendly neighborhood venues can be perfect for authors. Let’s take a look.
Instagram for Authors: How to focus on what matters
The reality is that you need to have some sort of online presence. The goal here will be to lay out some approaches and ideas and help you decide how this can work for you. Here are some thoughts on building Instagram for authors.
Elevator Pitch for Books: How to create one & why
An elevator pitch is the shortest, most boiled-down version of the mere essence of your story. It’s a quick hook that can take advantage of the smallest moment of potential opportunity.
This is permission to stop chasing an algorithm
The bottom line is this: Be good at what you do. Spend your time practicing and honing your skills. If you are good and you put yourself out there, you’re much more likely to build an audience that is committed and willing to follow you to whichever platform you land on.
How to create great author website content
Author websites are scary. This is a skill set you may not have. And even if you know how to build a website, what are you supposed to put on it? How do you create author website content?
Synopsis vs Blurb: Why you need both to create a powerful query
If there are two publishing industry terms I see mixed up the most, it’s probably synopsis vs blurb. Both are very important to the publishing process, so it’s important to know the difference to be professional in conversation, and to accomplish your publishing goals.
My experience with a pen name
In addition to using a pen name for different genres or to keep your fictional persona separate from your real-life, there are other reasons someone might choose to write under a nom de plume.