In a previous blog, we discussed simple steps to creating your very first sales funnel for your books. I gave you very specific steps followed by actionable examples of different sales funnel strategies. The end point of a sales funnel, of course, is the purchase. But what if the purchase itself could become the automated…
When choosing a penname may be right for you
If you’re here, you may be trying to weigh your options regarding a pseudonym. Is choosing a penname right for you? Do you really need one? Is it worth possibly losing buys among those who’ve known me in the past and might be intrigued just to see my name on a cover? Well, here are…
Guest-Posting on Blogs: the Savvy Marketing Move
“Start a blog,” they tell us. “It’s a great way to build your brand and get your name out there!” Alas, marketing your first book by starting a blog is no longer the easy step forward. The blogging industry has become just as saturated, at least, as the book publishing industry. Instead of helping you…
Four Things to Remember When You Pitch a Book to an Agent
One way to get out of the query trenches and really stand out? Pitch a book to an agent directly! Speaking face to face gives you the chance to make a personal impression, as well as gauge what the agent is getting excited about or turned off by as you speak. Even if it doesn’t…
How to set up a story time for your book at the library
Have you ever considered you can set up a story time for your book at a local library? Well, there’s no time like the present—especially since today is national Take Your Child to the Library Day! That’s right… who knew the calendar was so full of celebrations for writers and readers? Well, as it turns…
Online Etiquette: Why it matters and how to avoid being a ‘drama llama.’
Online etiquette is a real thing. How you behave online can make or break how people view you as an author. Let’s talk about good online manners for authors.
Freedom from Social Media: How to focus on the good and ignore the parts you hate
I’ve done digital strategy and social media my entire career and there are a couple things that I’ve learned that I want to pass along. Hopefully they help you.
The Author USP: How it can increase your profit
You see, your author USP is essentially the elevator pitch for your entire brand. It’s can be overwhelming, for sure, but here’s how to simplify your approach.
How to use Canva for your writing business
Canva is a fantastic (and fun) marketing resource for your writing business. Here’s how to use Canva to boost your online presence and get you noticed in style.
How to successfully get your book in the library!
If you’ve ever wondered how to get your book in the library, you’re not the first. There are so many advantages to getting your book in the library! I mean, just seeing that baby on the shelf in your hometown is its own reward, but why stop there? Why not get your book in the…