You see, your author USP is essentially the elevator pitch for your entire brand. It’s can be overwhelming, for sure, but here’s how to simplify your approach.
Category: Marketing
How to use Canva for your writing business
Canva is a fantastic (and fun) marketing resource for your writing business. Here’s how to use Canva to boost your online presence and get you noticed in style.
How to successfully get your book in the library!
If you’ve ever wondered how to get your book in the library, you’re not the first. There are so many advantages to getting your book in the library! I mean, just seeing that baby on the shelf in your hometown is its own reward, but why stop there? Why not get your book in the…
Building a sales funnel for books– the simple way
Looking for a simple, straightforward ‘how to’ on creating your first sales funnel for books? Here are some clear, actionable steps for any author.
Author Newsletters: 5 untapped tricks to a successful reach
If you’re not using these 5 tricks with your author newsletters, you need to start. These features are proven to help build engagement and increase sales.
The benefits of StoryOrigin and your limited code for a deal!
We hosted another amazing demo last week highlighting the benefits of StoryOrigin. Here’s why it’s a fantastic marketing and community-building tool for authors.
What’s an Ideal Reader and how to find them
Ah, the elusive Ideal Reader. I have heard tales of such a creature. What is an Ideal Reader and how do you find them? Let’s take a look at some tricks.
The age of your ideal reader matters. Here’s why.
The first step to selling your book? Find the ideal reader, and satisfy their expectations. Know how old they are, what they want, and who is buying them books.
Genres vs. Tropes: Getting your novel to the right readers
How do you find your books’ target audience or even the right shelf? The first, simplest step: understand genres vs. tropes, and how they apply to your novel.
YouTube for Authors: What to post and why it’s successful
YouTube for authors has changed the game when it comes to promoting your books and brand. Here are a few ways authors are using the platform successfully.