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Category: Marketing

The age of your ideal reader matters. Here’s why.

May 10, 2022September 13, 2022 by Kathryn Tamburri

The first step to selling your book? Find the ideal reader, and satisfy their expectations. Know how old they are, what they want, and who is buying them books.

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Genres vs. Tropes: Getting your novel to the right readers

April 21, 2022May 6, 2022 by Kathryn Tamburri

How do you find your books’ target audience or even the right shelf? The first, simplest step: understand genres vs. tropes, and how they apply to your novel.

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YouTube for Authors: What to post and why it’s successful

April 13, 2022April 14, 2022 by Shell Sherwood

YouTube for authors has changed the game when it comes to promoting your books and brand. Here are a few ways authors are using the platform successfully.

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Books at Farmers’ Markets: How to sell local successfully

April 10, 2022April 10, 2022 by Niccole Perrine

One often untapped resource is the power of selling books at farmers’ markets. These friendly neighborhood venues can be perfect for authors. Let’s take a look.

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Instagram for Authors: How to focus on what matters

February 23, 2022February 23, 2022 by Allie Gravitt

The reality is that you need to have some sort of online presence. The goal here will be to lay out some approaches and ideas and help you decide how this can work for you. Here are some thoughts on building Instagram for authors.

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Elevator Pitch for Books: How to create one & why

February 17, 2022February 17, 2022 by Kathryn Tamburri

An elevator pitch is the shortest, most boiled-down version of the mere essence of your story. It’s a quick hook that can take advantage of the smallest moment of potential opportunity.

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This is permission to stop chasing an algorithm

February 9, 2022February 9, 2022 by Allie Gravitt

The bottom line is this: Be good at what you do. Spend your time practicing and honing your skills. If you are good and you put yourself out there, you’re much more likely to build an audience that is committed and willing to follow you to whichever platform you land on.

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How to create great author website content

February 5, 2022February 7, 2022 by Allie Gravitt

Author websites are scary. This is a skill set you may not have. And even if you know how to build a website, what are you supposed to put on it? How do you create author website content?

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Synopsis vs Blurb: Why you need both to create a powerful query

January 28, 2022February 16, 2022 by Kathryn Tamburri

If there are two publishing industry terms I see mixed up the most, it’s probably synopsis vs blurb. Both are very important to the publishing process, so it’s important to know the difference to be professional in conversation, and to accomplish your publishing goals.

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My experience with a pen name

December 8, 2021December 12, 2021 by Holly Catherine

In addition to using a pen name for different genres or to keep your fictional persona separate from your real-life, there are other reasons someone might choose to write under a nom de plume.

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