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Category: Marketing

This is permission to stop chasing an algorithm

February 9, 2022February 9, 2022 by Allie Gravitt

The bottom line is this: Be good at what you do. Spend your time practicing and honing your skills. If you are good and you put yourself out there, you’re much more likely to build an audience that is committed and willing to follow you to whichever platform you land on.

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How to create great author website content

February 5, 2022February 7, 2022 by Allie Gravitt

Author websites are scary. This is a skill set you may not have. And even if you know how to build a website, what are you supposed to put on it? How do you create author website content?

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Synopsis vs Blurb: Why you need both to create a powerful query

January 28, 2022February 16, 2022 by Kathryn Tamburri

If there are two publishing industry terms I see mixed up the most, it’s probably synopsis vs blurb. Both are very important to the publishing process, so it’s important to know the difference to be professional in conversation, and to accomplish your publishing goals.

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My experience with a pen name

December 8, 2021December 12, 2021 by Holly Catherine

In addition to using a pen name for different genres or to keep your fictional persona separate from your real-life, there are other reasons someone might choose to write under a nom de plume.

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Writing Blurbs (Part 1): The Overview

December 7, 2021February 2, 2022 by Kathryn Tamburri

The challenge of writing a blurb for your book is obvious. I mean, how do we tell the story without telling the whole story? That’s why it took us a whole book in the first place, amiright? I don’t think there’s any perfect formula. I suspect there are also some genre-specific tips out there for…

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Top 5 Things Every Author Newsletter Needs

July 22, 2021January 27, 2022 by Kathryn Tamburri

We already talked about what you should STOP doing in an author newsletter. Now let’s focus on what authors can do to meet their marketing goals. When it comes to an author newsletter, there are many ways to approach it. Some authors usethe newsletter to share fun and interesting research that’s going into their books….

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Author Newsletters: 5 Things to STOP Doing

June 29, 2021July 20, 2021 by Kathryn Tamburri

Author newsletters are fantastic networking tools for selling your books, sharing your writing journey, or showing agents and publishers that you are worth the investment. But not all author newsletters are created equally, and there are several mishaps that can quickly tank your subscriber count if you’re not careful. When it comes to creating author…

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