You see, your author USP is essentially the elevator pitch for your entire brand. It’s can be overwhelming, for sure, but here’s how to simplify your approach.
Tag: marketing
How to use Canva for your writing business
Canva is a fantastic (and fun) marketing resource for your writing business. Here’s how to use Canva to boost your online presence and get you noticed in style.
Building a sales funnel for books– the simple way
Looking for a simple, straightforward ‘how to’ on creating your first sales funnel for books? Here are some clear, actionable steps for any author.
The benefits of StoryOrigin and your limited code for a deal!
We hosted another amazing demo last week highlighting the benefits of StoryOrigin. Here’s why it’s a fantastic marketing and community-building tool for authors.
Genres vs. Tropes: Getting your novel to the right readers
How do you find your books’ target audience or even the right shelf? The first, simplest step: understand genres vs. tropes, and how they apply to your novel.
Don’t let social media steal your free time
Don’t do the things that steal your focus. Choose the platforms you enjoy, do them as well as you can do them, and that is enough. Then, go write that book.
YouTube for Authors: What to post and why it’s successful
YouTube for authors has changed the game when it comes to promoting your books and brand. Here are a few ways authors are using the platform successfully.
Books at Farmers’ Markets: How to sell local successfully
One often untapped resource is the power of selling books at farmers’ markets. These friendly neighborhood venues can be perfect for authors. Let’s take a look.
Instagram for Authors: How to focus on what matters
The reality is that you need to have some sort of online presence. The goal here will be to lay out some approaches and ideas and help you decide how this can work for you. Here are some thoughts on building Instagram for authors.
Top 5 Things Every Author Newsletter Needs
We already talked about what you should STOP doing in an author newsletter. Now let’s focus on what authors can do to meet their marketing goals. When it comes to an author newsletter, there are many ways to approach it. Some authors usethe newsletter to share fun and interesting research that’s going into their books….