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Category: Marketing

Building a sales funnel for books– the simple way

August 21, 2022August 21, 2022 by Kathryn Tamburri

Looking for a simple, straightforward ‘how to’ on creating your first sales funnel for books? Here are some clear, actionable steps for any author.

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Author Newsletters: 5 untapped tricks to a successful reach

August 1, 2022August 1, 2022 by Kathryn Tamburri

If you’re not using these 5 tricks with your author newsletters, you need to start. These features are proven to help build engagement and increase sales.

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The benefits of StoryOrigin and your limited code for a deal!

July 13, 2022July 13, 2022 by Shell Sherwood

We hosted another amazing demo last week highlighting the benefits of StoryOrigin. Here’s why it’s a fantastic marketing and community-building tool for authors.

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What’s an Ideal Reader and how to find them

June 9, 2022June 14, 2022 by Kathryn Tamburri

Ah, the elusive Ideal Reader. I have heard tales of such a creature. What is an Ideal Reader and how do you find them? Let’s take a look at some tricks.

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The age of your ideal reader matters. Here’s why.

May 10, 2022September 13, 2022 by Kathryn Tamburri

The first step to selling your book? Find the ideal reader, and satisfy their expectations. Know how old they are, what they want, and who is buying them books.

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Genres vs. Tropes: Getting your novel to the right readers

April 21, 2022May 6, 2022 by Kathryn Tamburri

How do you find your books’ target audience or even the right shelf? The first, simplest step: understand genres vs. tropes, and how they apply to your novel.

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YouTube for Authors: What to post and why it’s successful

April 13, 2022April 14, 2022 by Shell Sherwood

YouTube for authors has changed the game when it comes to promoting your books and brand. Here are a few ways authors are using the platform successfully.

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Books at Farmers’ Markets: How to sell local successfully

April 10, 2022April 10, 2022 by Niccole Perrine

One often untapped resource is the power of selling books at farmers’ markets. These friendly neighborhood venues can be perfect for authors. Let’s take a look.

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Instagram for Authors: How to focus on what matters

February 23, 2022February 23, 2022 by Allie Gravitt

The reality is that you need to have some sort of online presence. The goal here will be to lay out some approaches and ideas and help you decide how this can work for you. Here are some thoughts on building Instagram for authors.

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Elevator Pitch for Books: How to create one & why

February 17, 2022February 17, 2022 by Kathryn Tamburri

An elevator pitch is the shortest, most boiled-down version of the mere essence of your story. It’s a quick hook that can take advantage of the smallest moment of potential opportunity.

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